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Learn Rich Web Techniques to
Take Your Web Development to the Next Level
The No Fluff Just Stuff symposium series is pleased to announce The 2008 Rich Web Experience : West coming September 8 - 10, 2008 to San Jose, California. RWE will cover all of the hot areas of interest in the web space today: JavaScript, Ajax, CSS, Flex, Design, and more. RWE will feature 6 parallel tracks, over 35 speakers, 50 technical sessions, panel discussions, and keynote presentations. At RWE you will interact with industry experts, project leads, authors, and top developers.
Take Advantage of Early-Bird Registration
Save $200 with early bird rates. Early-Bird registration ends Monday, August 18th. In addition, the first 300 to register for each event will receive an iPhone 3G!
Call for Papers is Still Open
Are you interested in presenting at the Rich Web Experience? We still have some spaces still available and we want to hear from you. Please fill out a speaker request.
Featured Sessions
By Molly Holzschlag
While CSS might be the Web's Lingua Franca of presentation and design, it's
the Front End Developer who finds that he or she has to optimize CSS
documents, manage multiple CSS documents across any number of actual Web
pages, ensure that conflicts and errors are properly addressed and
effectively work with multiple browser hacks, conditional comments and
scripts related to browser compatibility.
By Molly Holzschlag
IE8 brings with it some very interesting history as well as current realities of which we as developers must be aware.
By Molly Holzschlag
As we enthusiastically embrace the many technologies that come together to create Web applications, it's important to also stay aware of the societal impact our software offers. In particular, social applications offer a foundation for improvements in all kinds of relationships. Spanning from business-oriented apps that enhance networking and economic opportunities to the more personal social applications that allow for myriad interaction, the social application deserves our attention not just as technologists, but as individuals and communities, too.
By Bill Scott
In every field of design one of the first things students do is learn from the work of others. They study and break down real-world examples in order to understand the underlying principles and patterns that make for successful design. Then they learn to apply these to their own set of problems. The real trick is to apply them in a nuanced manner. To be nuanced is "to be sensitive to delicate differences of style." Most of the art in crafting a rich experience on the Web can be summed up with this one word -- 'nuance'.
Over the last 24 years Bill has been involved in the study of nuanced design in crafting rich interfaces. Prior to joining Netflix, Bill led the effort to launch the public Yahoo! Design Pattern Library where he cataloged many examples of common design patterns. More recently Bill has been working on an upcoming O'Reilly book on design that explores the nuance of rich Web interfaces.
By Brian Sletten
You hear a lot of talk about rich clients, but the richness they purport to provide is predicated on having access to rich data as well as a rich user interaction style. Without the right levels of abstraction, it is hard to address and link all of the data we have to care about these days. Additionally, the web sites that do support the notion of linking require you to publish your data into TheirSpace. Forget that. You want to be able to link publicly available information to sensitive information in YourSpace.
Ever since we started doing relational joins, we've looked for ways to tie data together. The problem is, the relational model is a bit tired and doesn't move at the speed of the Net. We need schemes that integrate relational data, web pages, XML files, RSS feeds and various other sources of information.
By Greg Wilkins
The core concepts of Comet (Ajax Push) applications are not complex and most Ajax applications can be simply converted to demonstrate comet abilities. Comet applications are easy to write, but can be very hard to test, debug, scale and deploy. But for comet, demonstrating a chat room
on a test server is a long way from having a robust scalable production ready application.
By Jason Harwig
I hate images. Not pictures or icons, mind you, but user interface graphics. I think that small gradient PNGs that web developers set to repeat are the spacer gifs of today. Images are hard to change, and slower to download.
Canvas is an HTML 5 standard for drawing bitmap graphics. It was created by Apple Inc, for drawing dashboard widgets. Since then all other browsers have added support (it works in IE with a JS library).
By Jason Harwig
Like it or not, JavaScript is the language used for any kind of web development. Since it's the only supported language of the browser, and customers demand rich web experiences, JavaScript is the king of the web. But, increasingly complicated user interfaces require a more disciplined approach to coding in the scripting language.
JavaScript's malleable nature allow it to be used in different programming paradigms including procedural, functional, and object-oriented. Unlike Java's class-based structure, JavaScript has a prototype inheritance structure that gives it great flexibility.
By Kris Zyp
In this session, we will examine several powerful forms of JSON including REST JSON, JSPON, and JSONPath, to achieve powerful capabilities with JSON. We will explore the capabilities of Ajax-accessible REST databases. The dynamic nature of non-relational databases can provide significant benefit in rapidly developing applications, and providing JavaScript object persistence. Client-side code can directly participate in database interaction, simplifying the typical web application stack. CouchDB, Persevere, and ActiveResource utilize a JSON REST interface.
By Kris Zyp
With the emergence of JSON Schema and Referencing conventions, there is new potential for true distributed computing paradigms in the web by leveraging portable type definitions in combination with persistence and referencing techniques. These capabilities can be brought together for a powerful new paradigm of interoperable data and web services with coherent remote method interaction using JSON-RPC. We will see how applications can be expressed as portable persisted object graphs, and how referencing capabilities can provide a foundation for cross-site persisted object graphs and well-defined distributed applications. Mashups can be built with higher levels of coherency in a distributed persistent environment.
By Mark Meeker
When Orbitz Worldwide released a new generation of its global technology
platform there were some lofty goals for the UI. They wanted to build a
presentation tier (HTML, CSS, JavaScript) that would meet the goals of
internationalization, accessibility, have rich Ajax interactions, and be
faster and easier to develop in.
By Nathaniel Schutta
Thanks to Ajax, JavaScript is cool again and developers are taking a second look at this much maligned language. This session will give you an overview of this misunderstood language as well as opening your eyes to some of the excellent tools available to ease the pain of developing in this dynamic language.
By Nathaniel Schutta
So you've convinced the boss that your new web application just has to have Ajax...but now what? With dozens of libraries making even the most blinkish of interactions trivial, how do you decided where to sprinkle the magic Ajax dust? This talk will give a plain old boring "web 1.0" an Ajax facelift with a focus on improving the user experience providing you with a game plan for introducing Ajax to your world.
By Neal Ford
This session discusses advanced Selenium techniques for testing web applications. It discusses techniques for both TestRunner and Remote Control Selenium, including data driven tests, creating branch points, testing Ajax applications, creating flexible tests, integration with continuous integration, and tons more.
By now, just about everyone has heard of Selenium, the revolutionary open source testing tool for web applications. This session takes Selenium to the next level, showing how to handle complex, real world scenarios in Selenium. It discusses Selenium setup for both TestRunner and Remote Control.
By Nicholas C. Zakas
The YUI Compressor does a lot of things to make your code smaller, but it's still based on a series of rules to ensure that it doesn't break your code. Understanding how the Compressor works makes it easy to write your code in particular ways to squeeze out every last byte of optimization. You can help the Compressor to do its job by using a few simple techniques.
By Nicholas C. Zakas
A common step that is missing from front end development is a build step. Developers have become accustomed to the code-run two-step process that, at first, introducing a build step seems like a time sink. However, when done correctly, a adding a build step into the development process can actually improve productivity, free the developer from mundane tasks, and aid in deployment.
By Nik Krimm
Effective testing is key to professional software development. Static code analysis is an often neglected at the UI, but can eliminate whole classes of defects and regressions, and increase confidence when refactoring. Learn how to author and use scripts to automate CSS validation, find defects in JavaScript, identify dead or missing code, and enforce global coding standards. These techniques are especially valuable for large or distributed teams.
By Nik Krimm
Modern JavaScript libraries help abstract away cross-browser issues, and make hard things easy. However, performance is often an issue, and design choices by library vendors may have unexpected consequences downstream.
By Richard Monson-Haefel
For the past ten years, application developers have been stuck with only two desktop client choices: a very thin Web-client technology implemented in HTML and CSS, or a very heavyweight thick client experience implemented using traditional client/server (C/S) technologies (e.g. Java Swing, MFC). It wasn’t until the introduction of Rich Internet Application technologies (e.g. Ajax, Adobe Flex, Curl and Silverlight) and widget engines (e.g. Yahoo! Widgets and Google Gadgets) that we were given more options.
Now, these four desktop client options are beginning to converge into a single form - the Fit Client (It's not too thick and not too thin). Each of the options that preceded the Fit Client have their own benefits and are well suited for specific scenarios - the Fit Client represents the best of all these technologies. This session examines the strengths of the Fit Client and the shift in industry focus to a platform that provides the best of thin and thick client technologies.
By Scott Davis
How optimized is your website? YSlow, a FireFox/FireBug plugin, doesn't pull any punches. It gives any website an A, B, C, D, or F rating based on 14 individual analysis points. You'll be amazed (or depressed) at what YSlow thinks of your site. In this talk, we'll walk through these points step by step, learning what Yahoo! (the creator of this utility) does to keep its web properties running as quickly as possible.
By Scott Davis
Yahoo! is a company that eats its own dog food. They open sourced the Ajax code that drives many of their own websites, including their eponymous homepage, Yahoo! Mail, and Yahoo! News. Come see first hand how the various pieces of the library work together as a seamless whole.
We'll look at some of the everyday useful widgets like the onscreen JavaScript logger (which effectively brings Log4J-style logging to JavaScript) and the calendar components. We'll see how event handling is managed in a cross-brower fashion. We'll look at tabbed interfaces, multi-level menus, and panels and dialog boxes that end up making your website look more like a OS-level desktop than a traditional webpage.
By Scott Davis
Based on the book GIS for Web Developers, this talk demonstrates how you can build your own Google Maps in-house using nothing but open source software. The Portland, Oregon Transit Authority recently migrated from a proprietary web mapping solution to the suite of 100% free and open source software discussed in this book. We look at Java-based clients, Java-based servers, and everything in between. We also discuss integrating free, public domain data from sources like the US Census Bureau and the USGS. If you're looking for real-world examples of AJAX in use, you'll find it here. If you're looking for real-world examples of web services in use, you'll find it here.
By Shashank Tiwari
Real-time event driven highly responsive systems are replacing their legacy pull based counterparts in many application scenarios. Driven by the need for faster and better decision making such applications are seeing rapid adoption in many disparate domains, including financial services, healthcare, telecom and transportation. Such systems have two main elements: (1) a fast event stream processing and complex event processing engine and (2) a highly interactive and engaging user interface, which gets updated as the underlying data evolves.
By Stuart Halloway
The rise of Ajax and Rich Web Applications, plus the success of dynamic languages, has caused people to revisit the JavaScript language. Now that we take JavaScript seriously as a language, it is time to get serious about the quality of JavaScript code, through refactoring. In this talk, we will approach refactoring JavaScript in three phases:
Test first, then refactor. Bring JavaScript code under test, so that you can refactor with confidence.
Refactoring 101. Explore some important refactorings: composed method, extract method, introduce named parameter, and extract object
Common problems. Work through three problems endemic to legacy JavaScript code: making JavaScript unobtrusive, refactoring to prototype-based inheritance, and refactoring to functional style.
By Stuart Halloway
Prototype and Scriptaculous provide great functionality out of the box, but once you use them for a while you will probably want a little more. In this talk, we will look at tips and tricks for getting the most out of Prototaculous, plus some other libraries that can play nicely.
Event Sponsors
Interested in sponsoring RWE 2008? Click here to find out more »
Register Today
- 3 Day All Access Pass to The Rich Web Experience
- Apple 3G phone to 1st 300 attendees ($200 value)
- Complimentary pass to NFJS conference ($850 value) go to www.nofluffjuststuff.com
- All Meals Including Dinner
- 1GB USB Drive w/ Session Content
- Conference Binder
- Conference Laptop Bag
- Rich Web Experience Party
- Free WIFI access throughout the hotel
Featured Speakers
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Molly Holzschlag
Co-author of "The Zen of CSS Design" |
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Bill Scott
Creator of Rico & Ajax Evangelist at Yahoo! |
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Chris Schalk
Developer Advocate and works to promote Google's APIs |
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Brian Sletten
Forward Leaning Software Consultant |
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Greg Wilkins
Lead Developer of the Jetty Open Source Servlet Server |
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Jason Harwig
Senior Software Engineer at Near Infinity |
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Kris Zyp
Development Associate with SitePen |
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Mark Meeker
UI Architect at Orbitz Worldwide |
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Nathaniel Schutta
Author, speaker, software engineer focused on user interface design. |
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Neal Ford
Application Architect at ThoughtWorks, Inc. |
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Nicholas C. Zakas
Author of "Professional Ajax, "Professional JavaScript", Engineer at Yahoo! |
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Nik Krimm
Senior Architect with Orbitz Worldwide |
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Richard Monson-Haefel
VP of Developer Relations, Curl Inc. |
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Roman Hustad
Software Security Consultant at Foundstone |
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Scott Davis
Author of "Groovy Recipes" & TDD Expert |
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Shashank Tiwari
Chief Technologist at Saven Technologies |
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Stuart Halloway
CEO of Relevance |
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Molly Holzschlag
Co-author of "The Zen of CSS Design"
Molly E. Holzschlag is a well-known Web standards advocate, instructor, and author. She has served as Group Lead for the Web Standards Project (WaSP), has been an invited expert to the W3C, and has written more than 30 books covering client-side development and design for the Web.
Currently, Molly works to educate designers and developers on using Web technologies in practical ways to create highly sustainable, maintainable, accessible, interactive and beautiful Web sites for the global community. She consults with major companies and organizations such as AOL, BBC, Microsoft, Yahoo! and many others in an effort to improve standards support, workflow, solve interoperability concerns and address the long-term management of highly interactive, large-scale sites.
A popular and colorful individual, Molly has a particular passion for people, blogs, and the use of technology for social progress.
Bill Scott
Creator of Rico & Ajax Evangelist at Yahoo!
Bill Scott leads engineering for a new & upcoming Yahoo! site... Yahoo! Teachers a web 2.0 community allowing teachers to gather, organize & share web resources and lesson planning. For the past 1.5 years Bill has been the Ajax Evangelist at Yahoo! where he focused on spreading the goodness of "rich and sane" Ajax design & development. Bill is a frequent speaker at conferences and workshops discussing the nuances of good design and the challenges of great engineering. At Yahoo! Bill was also the Design Pattern curator where he launched the public Yahoo! Design Pattern Library (http://developer.yahoo.com/ypatterns).
Before Yahoo! Bill led User Experience at Sabre Airline Solutions and co-founded Rico (an open source Ajax framework, openrico.org.) For 20 years Bill has bounced back and forth between design and engineering projects, creating products in areas as diverse as video games, widget libraries, war gaming, IDE tools, airline management and Web consumer sites. His musings can be found at http://looksgoodworkswell.com.
Chris Schalk
Developer Advocate and works to promote Google's APIs
Chris Schalk is a Developer Advocate and works to promote Google's APIs and technologies. He is currently engaging the international Web development community with Google's new OpenSocial API. Before joining Google, Chris was a Principal Product Manager and technology evangelist at Oracle in the Java development tools group. Chris also co-authored the book: "JavaServer Faces, The Complete Reference" published through McGraw-Hill-Osborne. Chris was also one of the original members of the Open Ajax alliance and helped Oracle and later Google join the alliance. Chris has spoken on Web, Java and Ajax development at numerous Oracle, Java and Ajax conferences, as well as Google related events including Google Developer Day and recently at Google IO.
Brian Sletten
Forward Leaning Software Consultant
Brian Sletten is a liberal arts-educated software engineer with a focus on forward-leaning technologies. He has a background as a system architect, a developer, a mentor and a trainer. His experience has spanned defense, finance and commercial domains with security consulting, network matrix switch controls, 3D simulation/visualization, Grid Computing, P2P and Semantic Web-based systems. He has a B.S. in Computer Science from the College of William and Mary and currently lives in Fairfax, VA. He is a partner in Zepheira, LLC, a new services company focused on using semantic-oriented technologies to solve architectural and data integration problems not handled by conventional tools and techniques.
Greg Wilkins
Lead Developer of the Jetty Open Source Servlet Server
Greg is the lead developer of the Jetty open source servlet server and a member of the experts group for the servlet specification from the Java Community Process. Greg has contributed to Geronimo, JBoss, activemq, DWR and other open source projects. Born in Sydney in 1964, Greg graduated from Sydney University with an honours degree in Computer Science in 1986. Since then he has worked as developer, designer, team leader and architect on varied problem domains including telecoms and WWW. Greg is the founder of Mort Bay Consulting and the CEO of Webtide.
Jason Harwig
Senior Software Engineer at Near Infinity
Jason Harwig full-time job is a senior software engineer at Near Infinity Corporation, an enterprise software development and consulting services company headquartered in Reston, Virginia. In his spare time he runs Pine Point Software LLC, writing Mac OS X applications in Cocoa/Objective-C.
His interests include Cocoa, JavaScript, OpenGL and user-interface design.
Kris Zyp
Development Associate with SitePen
Kris Zyp is a research and development associate with SitePen, a forward-thinking company that is committed to building and enhancing the open web. He represents the Dojo foundation on the EcmaScript 4 committee. Kris is the lead developer of the Persevere project and the JSON Schema format. He is actively researching and developing technologies in Ajax REST client/server architecture, JSON-RPC, JSONPath, JSON Referencing, and JavaScript persistence. He is also a contributor to Comet Daily and is working on RESTful HTTP Comet approaches.
Mark Meeker
UI Architect at Orbitz Worldwide
Mark Meeker is an Architect on the UI Engineering team at Orbitz Worldwide. He leads the the UI Engineering team responsible for building the presentation tier of online travel sites Orbitz and CheapTickets in the Americas and ebookers in Europe. His focus is on building rich, interactive and internationalized sites that are standards-based and accessible. Previous to Orbitz, he helped develop Britannica.com and earned a M.S. in Software Engineering from the Illinois Institute of Technology. He rarely blogs, but when he does it is at http://markmeeker.com.
Nathaniel Schutta
Author, speaker, software engineer focused on user interface design.
Nathaniel T. Schutta is a senior software engineer in the Twin Cities area of Minnesota with extensive experience developing Java Enterprise Edition–based Web applications. He graduated from St. John’s University (MN) with a degree in Computer Science and has a master’s of science degree in software engineering from the University of Minnesota. For the last several years, he has focused on user interface design. A long-time member of the Association for Computing Machinery’s Computer-Human Interaction Special Interest Group, Nathaniel believes that if the user can’t figure out your application, then you’ve done something wrong. Along with his user interface work, Nathaniel is the cocreator of the open-source Taconite framework, has contributed to two corporate Java frameworks, has developed training material, and has led several study groups. During the brief moments of warm weather found in his home state of Minnesota, he spends as much time on the golf course as his wife will tolerate. He’s currently exploring Ruby, Rails, and (after recently making the switch) Mac OS X. Nathaniel is the coauthor of the bestselling book, Foundations of Ajax.
Neal Ford
Application Architect at ThoughtWorks, Inc.
Neal Ford is an Application Architect for ThoughtWorks. He is an architect, designer, and developer of applications, instructional materials, magazine articles, and video/DVD presentations. Neal is also the author of Developing with Delphi: Object-Oriented Techniques (Prentice Hall PTR, 1996), JBuilder 3 Unleashed (SAMS Publishing, 1999), and Art of Java Web Development (Manning, 2003). His language proficiencies include Java, C#/.NET, Ruby, Object Pascal, C++, and C. Neal’s primary consulting focus is the design and construction of large-scale enterprise applications. He is also an internationally acclaimed speaker, having spoken at over 30 developers’ conferences worldwide.
Nicholas C. Zakas
Author of "Professional Ajax, "Professional JavaScript", Engineer at Yahoo!
Nicholas C. Zakas is a principal front end engineer at Yahoo!, where he works on the Yahoo! front page. He is the author of two books, Professional JavaScript for Web Developers and Professional Ajax, (the latter is in its 2nd edition, the former will have a 2nd edition by the end of the eyar) as well as over a dozen online articles on JavaScript.
Nicholas began his career as webmaster of a small software company, transitioning into a user interface designer and prototyper before moving fully into software engineering. He moved to Silicon Valley from Massachusetts in 2006 to join Yahoo! Nicholas can be contacted through his web site.
Nik Krimm
Senior Architect with Orbitz Worldwide
Nik Krimm is a Senior Architect at Orbitz Worldwide. He has spent five years driving the UI Engineering team, building world class user experiences and the technology that powers them, for Orbitz and CheapTickets in the US and ebookers throughout Europe. His passion is empowering developers building high-quality, standards-based rich user interfaces.
Prior to Orbitz, he cut his teeth at spectacular web flameout marchFirst, and built advanced SVG applications at eMac digital.
Richard Monson-Haefel
VP of Developer Relations, Curl Inc.
Richard. Monson-Haefel is the author of five best-selling editions of Enterprise JavaBeans (O'Reilly), J2EE Web Services (Addison-Wesley), and the coauthor of Java Message Service (O'Reilly). He served on the JCP Executive Committee, which oversees the JSRs (specifications) developed for the J2SE and J2EE platforms. He also served on the Groovy (JSR-241), J2EE 1.4 (JSR-151), EJB 2.1 (JSR-153) and EJB 3.0 (JSR 220) expert groups for the Java Community Process. Richard was a founder of the Apache J2EE Application Server Project (Geronimo) and the OpenEJB project - an open source EJB container. Richard was a Sr. Analyst for Burton Group covering open source, Java EE, RIA/Ajax, mobile development, and other topics for 4 years. Today, Richard is the Vice President of Developer Relations at Curl, Inc.
Roman Hustad
Software Security Consultant at Foundstone
Roman is a Principal Software Security Consultant at Foundstone, a small division of McAfee that provides security assessment, training, and software design services to corporate and government organizations around the world. After spending most of his life building software, now he figures out ways to break it through penetration testing, threat modeling, and code review. On the proactive side, he leads software design sessions, teaches Java security courses, and participates in the Hacme Books open-source project. In his ever-dwindling spare time Roman enjoys mountaineering, scuba diving, and other outdoor pursuits.
Scott Davis
Author of "Groovy Recipes" & TDD Expert
Scott Davis is an internationally recognized author and speaker. He is passionate about open source solutions and agile development. He has worked on a variety of Java platforms, from J2EE to J2SE to J2ME (sometimes all on the same project).
Scott's books include Groovy Recipes: Greasing the Wheels of Java, GIS for Web Developers: Adding Where to Your Web Applications, The Google Maps API, and JBoss At Work.
Scott is the Editor in Chief of aboutGroovy.com, a news and information website that tracks the latest developments in Groovy and Grails. He also writes a regular column for IBM DeveloperWorks -- Mastering Grails.
Scott is a frequent presenter at national conferences (such as No Fluff, Just Stuff) and local user groups. He was the president of the Denver Java Users Group in 2003 when it was voted one of the top-ten JUGs in North America. After a quick move north, he is currently active in the leadership of the Boulder Java Users Group. Keep up with him at http://www.davisworld.org.
Shashank Tiwari
Chief Technologist at Saven Technologies
Shashank Tiwari is the Chief Technologist at Saven Technologies, a technology driven business solutions company headquartered in Chicago, IL. As an experienced software developer and architect, he is adept in a multitude of technologies. He is an expert group member on a number of JCP (Java Community Process) specifications, JSRs 274, 283, 299, 301 & 312, and is an Adobe Flex Champion. Currently, he passionately builds rich high performance applications and advises many on RIA and SOA adoption. Many of his clients are banking, money management, and financial service companies that he has helped build robust, quantitative, data-intensive, highly interactive, and scalable high performance applications. He writes regularly in many technical magazines, presents in seminars and mentors developers and architects. His book on Advanced Flex3 is due for release later this year. He is an ardent supporter of and contributor to open source software. He lives with his wife and two sons in New York. More information about him can be accessed at his website.
Stuart Halloway
CEO of Relevance
Stuart Halloway is the CEO of Relevance, Inc. (www.thinkrelevance.com). With co-founder Justin Gehtland, Stuart helps enterprises adopt emerging best practices such as Ruby on Rails. Justin and Stuart founded the Streamlined Framework (www.streamlinedframework.org), and authored Rails for Java Developers. Stuart is also the author of Component Development for the Java Platform. Prior to founding Relevance, Stuart was the Chief Architect at Near-Time, and the Chief Technical Officer at DevelopMentor.